Camp Fox
Camp Fox is a summer camp hosted on the beautiful shores of Catalina Island for kids and teens.
I had the opportunity to give the camp a visual refresh including their logo and some other brand assets! As a past camp-goer myself, I had a lot of fun with this project. I wanted the final visuals to be something that a camper, young or old, would be happy to wear on a tee or sweatshirt.
After doing some research I found that Catalina Island is home to a lot of really interesting wildlife. Including a furry little guy aptly named the Catalina Island Fox. I knew I wanted one of the concepts to feature a fox, of course, so this is where I'd pull my inspiration.
The rest of the visual identity centers around a slew of badges and buttons that feel familiar to campers. I wanted to provide them with an array of lockups and layouts that could be used for any use they might need.
Apparel Design
Each summer the Camp Fox team leans on a different theme to represent their time spent together. I had the exciting task of creating the designs for these annual themes which ultimately went on shirts worn by the campers!