Health and wellness, connected.
The Personal Connected Health Alliance (PCHAlliance) aims to make health and wellness an effortless part of daily life. A rebrand was essential to develop and launch their brand as the leader in the connected health space and begin the process of integrating a branded look and feel throughout all applications.
The logo mark was created highlighting the two key pillars of who PCHAlliance is – health and connectivity. The simplicity and clarity of the mark sheds light on the organization’s goal as soon as it is seen. An informative yet approachable tone for the brand comes to life in the brand using plenty of white space, warm photography, and iconography.