Luxury, high-rise living in Tysons, VA.
A new sleek, luxury apartment complex aptly named Rise for its high-rise views is coming to Tysons, Virginia. Offering a full array of high-end amenities and plenty of green space, Rise will surely attract residents with ease. The building, inspired by Art Deco styles, is minimalist at a distance but rich details are found upon closer inspection.
For an apartment complex of this stature, the branding and logo design put in place has to match its sophisticated and timeless energy. The logo mark, made up of strong, arching lines, was inspired by deco architecture and sun rays. The supporting brand includes a soft yet sophisticated color palette and art-inspired typography that let the beautiful imagery of the building to speak for itself.
Designed with Art Direction from Kat Scott @ Fathom Creative, 2017.

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