River Remedy is a medicinal cannabis company dedicated to serving Mississippi the highest quality plant-based medicines. I had the pleasure of working with them to develop their visual identity as they begin to bud in the industry.
The main logo features a strong wordmark that feels elevated in character but down to earth. Custom letterforms mimic the gentle curves in the Mississippi River which was the inspiration for the name of the brand.
The main wordmark also had to be simple and flexible enough to embody future extensions of the brand as they grow as a business. The color palette reflects the key roles in the growing process from the bright Sunshine gold to Mississippi Clay.