A new mixed-use district in Rockville, MD
Twinbrook Quarter - a new 18-acre mixed-use district featuring commercial and residential buildings, great shopping and dining and plenty of sunlight and fresh air – is coming to Rockville, MD. It aims to serve as a community oasis nestled in the city, providing people a place to stroll, relax and people-watch. The look and feel for the space needed to evoke feelings of activity, and community while also being a welcoming space.
The history of Twinbrook was the motive behind this concept. The name “Twinbrook” was a reference to the two streams that passed through the original 200 acres of the development and I felt it was only right to give history a subtle nod. The wordmark for the logo, a customized version of Bebas Neue, stands steadfast like the buildings surrounding the area, and the word ‘Quarter’ pays homage to the lands origins – the twin brooks. The brand is set in a rich, cultured palette of green and gold paired with custom patterns and warm photography.
This concept centers around the idea that this new community space will breathe new life into the area. I chose a key logo mark paired with a tagline "Twinbrook Quarter: Unlocking the City's Potential" to highlight this. The look & feel utilizes a flexible grid system allowing photography, typography and fun brand graphics to live harmoniously throughout the applications. A simple brand palette using slate and copper adds a luxurious touch.
This final concept was heavily influenced by Art Deco styles. Bold, strong, hopeful. The logo features two crossing streams that together make up a 'T' shape. The brand features bold typography that allows for messaging to stand out from its environment. By using the logo mark as a repetitive center piece throughout the applications, this builds brand recognition.